Monday, 5 November 2012

Common Facebook Mistakes and How to Avoid Them

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Common Facebook Mistakes and How to Avoid Them

Many people approach Facebook with a traditional mindset and consequently make many mistakes along the way...

...but Facebook is a new medium for communication & marketing and as such requires new methods...

...while doing Facebook consulting for health companies, landscapers, publishers and other businesses I encountered three common mistakes.

These three common mistakes are listed below and so are tips so that you can avoid them:

Common Facebook Marketing Mistake #1

=> Flooding the news stream with too many posts

Even if you only have an hour a week for Facebook marketing you can line up all of your posts for the week.

Facebook pages now enable you to schedule posts from within Facebook by using the clock icon in the bottom left of the status update box.

Instead of posting as much as you can whenever you have time line your content up at the beginning of the week you can post your content at optimized times so your content hits the news feed when the most people are looking at it...

...some sure fire engagement tactics include:

Sharing Infographics
Awesome Quotes
Sharing Pictures
Using the Tagging Feature
Asking Questions

Common Facebook Marketing Mistake #2

=> Posting too many sales posts

If you want your fans to care about you and your business you have to first show that you care about them...

...If all of your messages are focused on selling your products and services without adding value for your community you will find that many of your fans will disappear forever...

Luckily if you do the opposite of this and are posting useful, cool and engaging updates not only will people stay they will participate in your page and this will help your page attract in new fans as their activity is broadcast through the social graph.

Common Facebook Marketing Mistake #3

> Not offering an incentive with a call to action for people to like your page

The harsh truth us that if you don't offer an incentive for people to like your page and tell them to like it most people simply won't.

The reason many people do not enjoy a rapidly growing fan base is because they do not know how to set the custom app needed to set this up.

No worries, module #1 of fbPower has step by step instructions, a video, and professionally designed templates so that you can get set up with an optimized Facebook landing page of your own.

And the best part is once you know how to set up a custom landing tab you can charge businesses a minimum of $197 to help them set up a proper landing tab for their Facebook business page!

Check out how Facebook Power can help you get paid to Facebook and take your Facebook Marketing to the next level:


I know that not everyone is super tech savvy and that is why Facebook Power comes with complete tech support from me personally so that you can rest assured that you will get the help you need to get an optimized Facebook Page that will give you a competitive edge in the market. :)

P.S. Just in case you missed the news FBPower now comes with a multi-platform mobile app through which all content can be accessed. It works on iPhones, iPads, Androids and even in Google Chrome & Safari. :-)


Check out Facebook Power!

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