Tuesday, 27 November 2012

30 Ideas in 30 Minutes

30 Ideas in 30 Minutes

With the 2012 holiday season just around the corner, now’s the time for businesses to kick their marketing into high gear.

To help make your marketing merry & bright, take a look at (or just listen in the background to) this recording of 30 ideas from past successful campaigns  all in under 30 minutes.

In this video your will hear :
  • The top holiday marketing trends to try this season
  • Stories and examples from past successful holiday campaigns
  • Quick ideas and tips you can apply immediately to your business
With 30 ideas in 30 minutes, you’re guaranteed to find a few just perfect for promoting your brand and take advantage of the some new and unique opportunities to connect to with customers during the holidays

Happy Viewing, and Happy holiday Marketing!

Wednesday, 7 November 2012

Squeeze Page Creation Software - Squeeze Ninja Review

The New Squeeze Page Creation Software 

Provided by MemberSpeed.

Okay first off, I want to get something off my chest before you continue reading…I really hate reviewing squeeze page (or any page) creation software for that matter.

Like you, I consider my time valuable, so learning a new software application that I will probably never use, just gets me in a pissed off mood. Most of them don’t do half of what promotional material promises, but I will still need to spend hours of my precious life to find that out, so I can review them. I wouldn’t have even tested this software out, if it had not been for the recommendation of an online marketing comrade, whom I respect more for his judgment in products than my own judgment, in personal matters. Therefore, if you consider my attitude at the start, you’ll understand why I was ready with my stop-watch to document the entire process so I could write my scathing review post and get back to doing something more enjoyable like getting a root canal. So, after lunch at exactly 1:05 in the afternoon, I entered my PayPal information, checked my email, and logged into the SqueezeNinja site, per the instructions. The SqueezeNinja sign up process was replete with corny Ninja jokes, which had me chuckling despite my aforementioned attitude but for all their attempts to distract me, I kept my timer going, if nothing but for journalistic integrity. Surely the next part, would be excruciatingly long, confusing, and probably both. Instead, I was greeted with an introduction video and a link to download the software.


While I began to download the software to my PC, I started the introduction video, which only lasted 8 minutes and ten seconds, the moderator was clear and concise, and he explained step-by-step how to upload the files I had received to my own server using Filezilla. He also explained how to get the open source .ftp upload software if you didn’t already have it. 

Because I already had a copy of Filezilla on my laptop, I was able to turn around and have the SqueezeNinja files uploaded to my website in time to follow along with his software registration and customization instructions, which completed this introduction video. 

I suppose I could have dragged out the process by stopping my timer deleting my copy of Filezilla and following his instructions but I was in a hurry to get to the part where I could show you how the software didn’t work as described.
All totaled then for those of you keeping track by quarter after one I had my copy of SqueezeNinja online, registered and “conceivably” ready to go. 

Ahead of me still were three more videos but as I clicked on them and followed the step-by-step instructions including the times I paused them to catch up, I was able to create  my first squeeze page in less than forty five minutes.
At 1:58 I was testing my first squeeze page by entering one of my garbage email addresses, had received confirmation to the new list, and was downloading my thank-you gift. 

All totaled, it took me less than one hour to build the first working squeeze page!

Check out my 1st Squeeze Page Here

It worked, I was dumb founded!
The last squeeze page I had made took me over six hours to create, meaning even with this being the first time ever using SqueezeNinja, I still was able to shave off five hours from my previous record! 

This software might possibly change my mind about page creation software forever! 
But my test was not complete; the sales page said I should be able to complete a squeeze page in less than three minutes so knowing how it worked, I set about putting it to the test. 

So I set my timer back to zero and clicked the “Create New Site” button and shouted GO! (Despite the fact, I was alone in my office and no one could hear me.) 

This time, I was held up at my autoresponders website creating a new list, which took me a few minutes because I couldn’t remember my login.


This may or may not be fair to include in my official time. However, I have no way of separating it accurately from the final results. That said I concluded my second squeeze page using SqueezeNinja in a respectable 10 minutes and twenty-two seconds! 

Having created twice as many squeeze pages in one day than I had ever accomplished before, I declared my test of SqueezeNinja an overwhelming success! 

I’m spending the remainder of the day writing this blog post and then it’s off to celebrate getting more work done today than I ever thought possible. 

All thanks to SqueezeNinja!

Monday, 5 November 2012

Common Facebook Mistakes and How to Avoid Them

Check out Facebook Power!

Common Facebook Mistakes and How to Avoid Them

Many people approach Facebook with a traditional mindset and consequently make many mistakes along the way...

...but Facebook is a new medium for communication & marketing and as such requires new methods...

...while doing Facebook consulting for health companies, landscapers, publishers and other businesses I encountered three common mistakes.

These three common mistakes are listed below and so are tips so that you can avoid them:

Common Facebook Marketing Mistake #1

=> Flooding the news stream with too many posts

Even if you only have an hour a week for Facebook marketing you can line up all of your posts for the week.

Facebook pages now enable you to schedule posts from within Facebook by using the clock icon in the bottom left of the status update box.

Instead of posting as much as you can whenever you have time line your content up at the beginning of the week you can post your content at optimized times so your content hits the news feed when the most people are looking at it...

...some sure fire engagement tactics include:

Sharing Infographics
Awesome Quotes
Sharing Pictures
Using the Tagging Feature
Asking Questions

Common Facebook Marketing Mistake #2

=> Posting too many sales posts

If you want your fans to care about you and your business you have to first show that you care about them...

...If all of your messages are focused on selling your products and services without adding value for your community you will find that many of your fans will disappear forever...

Luckily if you do the opposite of this and are posting useful, cool and engaging updates not only will people stay they will participate in your page and this will help your page attract in new fans as their activity is broadcast through the social graph.

Common Facebook Marketing Mistake #3

> Not offering an incentive with a call to action for people to like your page

The harsh truth us that if you don't offer an incentive for people to like your page and tell them to like it most people simply won't.

The reason many people do not enjoy a rapidly growing fan base is because they do not know how to set the custom app needed to set this up.

No worries, module #1 of fbPower has step by step instructions, a video, and professionally designed templates so that you can get set up with an optimized Facebook landing page of your own.

And the best part is once you know how to set up a custom landing tab you can charge businesses a minimum of $197 to help them set up a proper landing tab for their Facebook business page!

Check out how Facebook Power can help you get paid to Facebook and take your Facebook Marketing to the next level:


I know that not everyone is super tech savvy and that is why Facebook Power comes with complete tech support from me personally so that you can rest assured that you will get the help you need to get an optimized Facebook Page that will give you a competitive edge in the market. :)

P.S. Just in case you missed the news FBPower now comes with a multi-platform mobile app through which all content can be accessed. It works on iPhones, iPads, Androids and even in Google Chrome & Safari. :-)


Check out Facebook Power!

Saturday, 3 November 2012

What is QR Code

What is QR Code

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes

Formerly only for industrial uses, they have in recent years become common in consumer advertising and packaging, because the popularity of smartphones "has put a barcode reader in everyone's pocket for the first time. As a result, the QR Code has become a focus of advertising strategy.

Smartphone Technology - QR code is  a boom for Advertisers and Businesses all over the world due to the fast growing Mobile Phone usage.

I highly recommend you visit the easiest QR code generator you can find on the web right here below, totally free . Think of the endless opportunities !

Check out my FanPage  with your Smartphone 

Arthur Casey